PRINCETON, NJ AND LOS ANGELES, CA —

Johnson Asks Families to be Diabetes Aware In New Public Service Announcement

Dwayne Johnson joins with Novo Nordisk, a world-leader in diabetes care, and the Entertainment Industry Foundation (EIF), a leading charitable organization of the entertainment industry, to encourage families to get active together as a means to help prevent diabetes. As an ambassador for the Diabetes Aware campaign, Johnson will appear in a public service announcement (PSA) to educate families about the prevalence of diabetes and the importance of an active, healthy lifestyle.

The PSA is part of the ongoing Diabetes Aware educational campaign sponsored by Novo Nordisk and the EIF. The campaign aims to reach the 24 million Americans who are living with diabetes, as well as the estimated 6.2 million Americans who are unaware that they have the disease, to underline the importance of detection, monitoring and proper management of diabetes.

A lifelong athlete and known for starring in family-friendly movies, Johnson recognizes the value of a healthy lifestyle in helping to prevent and manage diabetes for both children and adults. “I’m honored to serve as an ambassador to the Diabetes Aware campaign, and I want to encourage families to be active and eat right,” said Johnson. “Small steps can go a long way in managing diabetes, its complications, and raising healthy, active children.”

With the launch of this new PSA Johnson becomes the latest celebrity ambassador to join the Diabetes Aware program since it’s inception in 2004. Past ambassadors include Halle Berry, Cuba Gooding, Jr., Dustin Hoffman, Kevin Kline and Jon Lovitz among others.

“We are delighted to continue out partnership with the Entertainment Industry Foundation and believe Dwayne Johnson is a strong voice for the Diabetes Aware program based on his dedication to reaching families, both on-screen and off-screen,” said Andrew Purcell, Vice-President of Strategic Business Development at Novo Nordisk. “This partnership truly exemplifies Novo Nordisk’s dedication to prevention and ultimately changing diabetes.”

For additional free patient education resources, visit www.ChangingDiabetes-us.com.